Generali Product Launch


Generali Versicherung launched a new product exclusively for parents wishing to insure their children’s futures against financial risks. The product has a modular design and can therefore be individually structured. This modularity must be made apparent to the customer at first sight. In order to connect the childlike world with the product’s modularity optically, pro concept has developed a wooden railway with different wagons as a recurring element, thus implementing all the elements for the introduction, including an “explanatory film”.